Classified advertisements on treatment for sexual diseases, hair problems and diabetes, beauty-enhancing techniques, and obesity and weight gain have come down in major Malayalam newspapers in the past four years.
Those on treatment for alcoholism and piles, however, have slightly gone up, says a study conducted by the Campaign Against Pseudo Science Using Law and Ethics (CAPSULE), a forum under the Kerala Sastra Sahitya Parishad.
CAPSULE functionaries pointed out that many gullible people fall for the claims in classified advertisements, which come in shorter space and at nominal rates for those who place them.
