I have long been the sort of person who doesn't like sharing perfume. In my opinion, the best fragrances are ones that have a unique appeal, pique interest and stand out in a sea of palatable scents. Having said that, in 2025, when everyone is looking to smell different to the person stood next to them, we're about to see a classic perfumes renaissance.
You see, as much as I hate to say this, in my opinion, our desire to smell totally unique, gatekeep our scents and refuse to share in a bid to feel special has put the fragrance industry in an odd place. In recent years, we have become prepared to drop more than £200 on a niche scent, collectively turn our noses up at almost every typical floral perfume that comes our way and seek out the most unique, hard-to-find perfumes around—all in attempt to ensure we never encounter somebody else who has the same scent as us.
