We’ve talked about Classic Legends quite a bit in the past. Apart from being the current owner of iconic British motorcycle brand BSA, Classic Legends also has the Jawa Yezdi brand under its portfolio. With that, it’s eyeing some pretty big expansion for the brand within the coming years, with the hopes of expanding its reach to 750 touchpoints within the next 24 to 30 months.
Said touchpoints will be scattered around key cities in India. At present, the Jawa Yezdi network consists of an impressive 423 dealerships, and it hopes to surpass the 500 mark in the very near future. According to CEO Ashish Singh Joshi, the increased growth of the motorcycle industry in the region has raised the demand for more premium models in the Indian market. As such, Classic Legends is looking to leverage its extensive network to grow the Jawa Yezdi brand in towns where the company already has a presence. This localized approach fits in nicely with Classic Legends’ strategy to streamline its product offerings to meet varied consumer needs.
