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The Guardian - UK
The Guardian - UK
National
James Tapper

Class or crass? Brands walk a fine line in marking Queen’s death

Playmobil Queen Elizabeth II Mark Borkowski Lego Legoland Windsor Ann Summers Instagram
Playmobil’s Twitter post on Thursday night
Playmobil’s Twitter post on Thursday night. Photograph: Playmobil UK/Twitter

Content is king, in #marketingspeak at least, but many brands have discovered that the Queen is not content.

In the tumult of reaction to news of the Queen’s death, social media managers struggled to work out the best way to communicate to their customers.

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