With two sold out shows at the Hammersmith Apollo, Claire Cottrill has unknowingly caused a rare mass migration of East London’s Carhartt-wearing twentysomethings, who have slogged it on the Central and Piccadilly lines to catch a slice of her softly-spoken soft rock.
It’s hardly surprising so many are willing to max their Oyster cards to see the singer – better known as Clairo – in the flesh. Since emerging from the depths of YouTube as a teenager with a jangly, confessional style of bedroom pop, she’s built an ironclad, ferociously online fanbase. Last year, these fans, alongside critics, revelled in the sonic transformation the 26-year-old made with her third album. Earning her first Grammy nomination, Charm saw her plunge into plush jazz instrumentation and hushed psychedelic rock.
