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Typically, when you hear the term “Gen Z trend”, it’s almost automatically followed by its co-conspirators, “Y2K”, “noughties”, or “2000s”. But there’s one object of Gen Z’s obsession with nostalgia which stretches their memories that little bit further.
Zoomers have recently latched onto the 90s for their olfactory inspiration, with throwback scents from the likes of Joop! and Calvin Klein surging in popularity over the past month.
