The production of denim has a significant impact on our planet, not least because of the chemical-intensive and soil-degrading method of growing cotton.
Citizens of Humanity's Regenerative Cotton campaign – fronted by supermodel and environmentalist Shalom Harlow – seeks to address this. The iconic denim brand has teamed up with Advancing Eco Agriculture to develop a data-measured standard for growing regenerative cotton. Dubbed Integrity Grown™, it promotes practices that lower chemical inputs and water usage.
