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Benzinga
Benzinga
Business
Surbhi Jain

Cisco Says It's Taking Customers From Rivals. Is Arista's Lead Narrowing?

Parallels To Cisco During The Dot-Com Bubble

Cisco Systems, Inc. (NASDAQ:CSCO) used its fiscal fourth quarter earnings call to send an unusually direct message to investors: it believes the AI networking race is no longer just about keeping pace with demand—it is also about taking customers from rivals.

In a rare disclosure of a competitive win, the company highlighted a large enterprise deal in which it displaced both a networking and a firewall competitor, suggesting that its integrated AI infrastructure strategy may be beginning to resonate with customers.

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