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Creative Bloq
Creative Bloq
Technology
Daniel John

Cinema's response to AI backlash averts PR disaster

The Last Screenwriter movie poster.

As AI increases in ubiquity, so do AI-related controversies. We've seen plenty of big brands face backlashes over the AI use and policies in recent months – most notably Adobe. But it isn't just the tech behemoths falling foul of the internet over AI-generated content – not even independent cinemas are safe.

London's Prince Charles Cinema experienced a fallout this week after announcing it was to host the first public showing of The Last Screenwriter – a film whose script was written using ChatGPT. But after receiving a number of complaints, the cinema responded by cancelling the event and issuing a statement – and many are praising the swift and transparent response.

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