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TV Tech
George Winslow

CIMM Lays Out 2024 Priorities for Improved Media Research

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CIMM.

NEW YORK—The Coalition for Innovative Media Measurement (CIMM) has announced significant growth in its membership over the last year and laid out its priorities for the first half of 2024. 

The Coalition, which is focused on promoting improvements, best practices and innovations in measurement and currency development, metrics and data, has been deeply involved in recent years to spur innovation in the research and address widespread industry complaints about the current state of measurement for TV, streaming and other media. 

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