Christopher Nolan redefined the blockbuster with Oppenheimer, the lofty biopic that had moviegoers crossing state lines to see the movie “the way it was meant to be seen” on IMAX 70mm film. There are only 30 theaters in the entire world equipped for this format, meaning supply is limited and the demand is very high, and screenings would sell out soon after becoming available.
At the time, this was seen as a win for the state of cinema as we know it, but as we prepare for Nolan’s next movie, The Odyssey, Universal is changing the game with an almost unprecedented release structure that could set a brand new precedent for event films, making them more of an event than ever.
