December might normally be a quiet time for car retailers, but when big targets are on the board they must work harder than ever.
When it comes to electric cars, each car maker has a government-set sales target to hit each year. The Zero Emission Vehicle (ZEV) mandate states that this year 28 per cent of all new cars sold by each brand must be fully electric. There are penalties to pay for companies that don’t hit those targets, although there are certain workarounds like borrowing allowances from future years, banking surplus allowances or buying credits from others.
