The last of the trick or treating sweets from Halloween haven't been eaten and we've only just had the final sputter of Bonfire Night fireworks but that's not stopped Britain's biggest retailers from deciding Christmas is on the way.
Retailers concerned that advertising around the World Cup will clash with Christmas messaging have pressed the buttons on their festive ads early, with a host of major companies releasing them in the last few days, hoping a flurry of festive spirit will inspire us to start shopping early.
This year so far sees plenty of star power - from Katy Perry and French and Saunders to Buddy the Elf himself, Will Ferrell - as well as meaningful messages about buying British and money saving in the cost of living crisis.
