Shouts of ‘Mr Red Bull’ echo from the local bus stop in Hampstead from the mouths of children heading off to school. For Christian Horner, it has become the standard greeting as he sets off on his early-morning run.
The recognition is all part of the Netflix effect, Drive to Survive having turned the Red Bull team principal into one of its stars. And, crucially, inside the four walls of the London family home, it is a series that has given him kudos with his stepdaughter, Bluebell.
