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The Guardian - UK
The Guardian - UK
Business
Helen Davidson in Taipei

Chris Xu: Who is Shein’s mysterious billionaire founder?

Xu
Future fashion mogul Chris Xu in college garb. Photograph: Xu Yangtian

There are only two public anecdotes about Xu Yangtian, also known as Chris Xu – the mysterious billionaire founder of Shein. One positive, one negative. They both – if true – hint at the determination and ruthlessness needed to build a global empire in the savagely competitive world of fast fashion.

In one, shared widely across Chinese media, an anonymous supply chain worker talks of visiting the company’s Guangdong headquarters.

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