Children are being targeted with “appalling” and “utterly unacceptable” marketing of vapes, England’s chief medical officer has said as he called for urgent action to reverse a rise in the number of adolescents vaping.
It is illegal to sell vapes to under-18s, but national surveys suggest the proportion of children aged 11 to 17 who vape has nearly doubled in just two years. In 2022, the figure was 7% – up from 4% in 2020, according to a YouGov survey for Action on Smoking and Health.
