Digital platforms and technology have enabled Indian artists and artisans to reach wider audiences. However, they face challenges that are related to economic sustainability, market access, the digital divide, crime in the art world and preservation. A collaborative model promoting cultural economy can help encourage India’s soft power by creating an ecosystem of innovative technology-based start-ups, providing guidance, technical support, infrastructure, access to investors, and networking opportunities.
The creative economy is one of the youngest and fastest-growing sectors, with unique challenges that often go unnoticed by public and private investors. There is now growing recognition of the economic importance of the arts sector as it helps in the creation of jobs, economic growth, tourism, exports, and overall societal development.
Recognising the economic importance of culture, the UNESCO World Conference on Cultural Policies and Sustainable Development (MONDIACULT 2022) was held to address contemporary issues in multicultural societies. The goal was to share a vision for the future of cultural policies and to reaffirm the international community’s commitment to leveraging culture’s transformative power for sustainable development.
