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Benzinga

Business

Shivani Kumaresan

Choice Hotels Partners With IDeaS To Enable Franchisee Revenue Growth

Choice Hotels IDEAS CHH NYSE

Choice Hotels International Inc (NYSE:CHH) has signed a partnership with hospitality revenue management software and services provider IDeaS.
The collaboration will help enable franchisee revenue growth across Choice Hotels' entire global enterprise of more than 7,000 hotels.
IDeaS, along with Choice Hotels, developed ChoiceMax, a mobile-first revenue management solution designed for quick implementation, immediate efficiency, and to help with revenue gains.
IDeaS' mobile app empowers Choice Hotels franchisees to manage channels, rates, and inventory more effectively by adapting to local market trends in real-time.
Price Action: CHH shares are trading lower by 0.97% at $140.69 on the last check Monday.

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