Prior to last year, if you had told me the terms "jelly shoes" and "chic" would regularly be found in the same sentence, I’d have laughed in your face. Playful? Sure. Practical? Maybe. But stylish? It just wasn’t even a word that came to mind.
Then, along came The Row. The quiet-luxury brand reinvented the throwback 90’s sandal style in a cool, caged iteration for its Spring/Summer 2024 show—and suddenly anyone with style prowess was stepping out in a pair of jelly flats for the first time in decades. It was official: the squelchy plastic shoe didn’t just have nostalgic appeal, it was a whole fashion moment in itself.
