Chloe Ferry has shared a grim warning to fans after she was left with "terrible scars on my face which may never go away" thanks to 'fox eye surgery'.
The reality TV star, 26, urged people to be wary of the cosmetic procedure as she shared graphic footage and images of her face, and revealed she is now "so self conscious about the outcome" seven months on from undergoing the trendy tweakment.
Chloe admitted on Thursday night how she was inspired to share her story after former Big Brother housemate Ryan Ruckledge detailed a similar experience on This Morning in June.
The Newcastle native almost broke down in tears in one point, as she opened up about her traumatic ordeal and how it's impacted her confidence.
Chloe preempted a backlash to her story - claiming people will say it's her own fault - but admitted she wishes she could "turn back time" and never have the procedure.
"Please read the next story [praying-hands emoji]," the former Geordie Shore star began on her Instagram Stories.
She continued: "Hi guys I've been putting this off for a bit now but after seeing Ryan going on This morning to speak about the fox eye trend I feel like I need to tell everyone about my experience and what has happened to myself.
"I had the same procedure as ryan done seven months ago and still to this day I'm left with terrible scars on my face which may never go away.
"I'm seeing this procedure becoming increasingly more and more popular. This may not happen to everyone but as I'm left with scars seven months later I just wanted to take to social media just to let everyone know what had happened to myself."
Chloe then went on to share a series of makeup-free clips, revealing the extent of her scarring.
"I now have a dint in the side of my face," the former Celebrity Big Brother star told her fans.
The cosmetic procedure, dubbed 'fox eye surgery', involves inserting biodegradable threads under the skin to lift the eyebrows and is often touted as a minimally invasive treatment.
This Morning hosts Holly Willoughby and Phillip Schofield were left shocked in June, as former X Factor contestant Ryan discussed his ordeal after deciding to have the tweakment.
Holly admitted to 'wincing' when she read about Ryan's story and as images of him post-surgery flashed up on the screen, he was heard saying: "Oh my God, imagine me trying to pull a fella looking like that! I look like an avatar!"
After sharing her own story on Thursday night, Chloe opened up about how the scarring has impacted her confidence.
"I've know their [sic] is worse things going on in the world but thought I had to speak about it now with me being left with scars seven months on," she wrote on her Instagram Stories.
"I don't ever rate myself or anything but the only thing I ever thought was good about me was I had good skin and now it's scarred, my job is to be filming all the time on tv, photoshoots etc and now I'm so self conscious about the outcome this has had on me."
Filming herself with makeup on, Chloe continued to explain how she had been "putting off" sharing her story for months amid backlash fears.
"I've kept on putting it off and off because I know when talking about this sort of stuff I always get backlash," she told her followers.
"It always brings more stress to myself so I've just put it off for so long.
"But I'm literally just so done with it now," she added, going on to explain how she had been motivated to speak out after her mum mentioned she could see her scar earlier in the day.
"I know I'm going to get so many people saying it's my own fault and I shouldn't have had it done - I know! I honestly wish I never did and If I could turn back time now, I would turn back in a heartbeat," Chloe explained, her voice breaking as she spoke.
"But I didn't expect when I was getting that treatment done that I would be left with permanent scars and a dint in the side of my face."
She tearfully added: "I just want to make people aware that it hasn't worked out for me.
"I've had absolute hell. I've been to hospital, I've been on tablets - just a lot."
After telling her own story, Chloe then shared a post from a follower who had messaged the star to share a similar experience.
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