Chipotle Mexican Grill Co. (NYSE: CMG) popularized the “build-your-own-bowl” concept, allowing customers to select items to put in their salad bowls. The customization concept combined with Mexican cuisine was the proverbial “lightning in a bottle” for the fast-casual restaurant chain.
Chipotle has grown from a single location in Denver, Colorado, in 1993 to over 3,600 locations worldwide by November 2024, transforming into a best-of-breed mature company that continues to grow.
