In the latest example of corporate jokes becoming reality, Chipotle and Spirit Halloween are teaming up to offer a line of Chipotle-themed costumes for this year’s Halloween parties, which mirrors a running joke on the restaurant chain’s social media feed.
The joke started two years ago. The internet was doing its thing—taking a somewhat funny joke and running it hard into the ground. In this case, it was fake Spirit Halloween costume bags. Chipotle’s social media manager hopped on the wave with a fake “Chipotle Fork” bodysuit. Last year, the chain struck again, showing off a made-up Chipotle napkin costume.
