In one of Mexico’s wealthiest enclaves, the newest entrant in the crowded Mexican food market this week isn’t a taquería, a fonda, or a family-run stand. It is Chipotle.
The California-based restaurant giant announced its first location in part of the Monterrey metropolitan area will open on Thursday in partnership with Alsea, a leading restaurant operator in Latin America and Europe, to bring its customizable burrito bowls, tacos and quesadillas south of the border, with plans to open more restaurants in Mexico City in 2027.
