Forget cheering for touchdowns — some fans will be frantically refreshing Instagram for a chance at a free Chipotle burrito during the Patriots vs. Seahawks Super Bowl LX showdown.
At some point after halftime and before the third quarter, when an AI-generated commercial plays, Chipotle will post a one-time 30-second Instagram Reel called “The Chipotle Realest 30.” The first 100,000 fans who text the code to 888222 will receive a free entrée.