Chipotle Mexican Grill (NYSE: CMG) will introduce Red Chimichurri as its next limited-time menu offering on September 30 across the U.S. and Canada. The sauce, featuring roasted garlic, cilantro, chili peppers and citrus, is intended to enhance Carne Asada and broaden flavor variety.
Stephens analyst Jim Salera said the move follows the success of Adobo Ranch, which helped attract new guests and lift transactions. A targeted Rewards program promotion will support the launch, offering members a free trial to boost day-one adoption.
