MINNEAPOLIS — Paige Bueckers is one of the most recognizable athletes in college sports. She has a massive social media following and a large platform as a star basketball player with UConn's storied program.
She could secure as many endorsement deals as she desires in the NIL era (name, image and likeness). Bueckers chooses to be more deliberate when exploring NIL deals, and she has one stipulation she calls "non-negotiable."
Her partnership with any company must include a charity or community engagement opportunity so that she can give back.
