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Fortune
Fortune
Ryan Hogg

Chinese retailers offload polished diamonds, adding to $2bn inventory pain for De Beers

Pedestrians walk past a British multinational diamond mining and trading corporation De Beers store in Shanghai. (Credit: Alex Tai/SOPA Images/LightRocket via Getty Images)

Anglo American’s troubled ownership of the De Beers group was brought into fresh focus on Thursday as the mining company announced a fresh multibillion-dollar write-down of the diamond group it’s trying to restructure.

De Beers, which nearly 80 years ago introduced the masses to the immortal phrase “A diamond is forever,” has lost its shine in recent years amid declining demand for diamonds, partly a result of the growth of cheaper, allegedly more sustainable lab-grown alternatives, and also from declining demand in its crucial Chinese market.

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