A flier posted in the window of a popular New York-based Chinese fast food restaurant has urged customers eat their food immediately if they want to taste dishes at their best - leaving people in stitches
Customers of Xi'an Famous Foods may have noticed a sign posted in their window urging customers to eat their noodles "right away" or "come back another day" when they can "enjoy the noodles correctly."
Customers shared photos of the demanding flier on Twitter, with hundreds saying they now can't wait to try the restaurant and its delicious food.
The flier says: "We allow takeout orders of our hand-ripped noodles dishes due to popular demand, but please heed this warning. They will not taste as good as fresh, dine-in noodles!"
The chain, which boasts 14 locations in Manhattan, Brooklyn and Queens, is renowned for its hand-ripped Biang Biang and Liang Pi cold-skin noodles, which are made from scratch each day, and burgers on homemade flatbread.
"The noodles cool down within 15 minutes (or less when it's cold out)," the flier explains. "As that happens, the sauces will soak into the noodles, causing them to bloat, lose their texture, flavor and vibrance. The noodles may be reheated, but the original taste and chewiness will be gone."
A recent Tweet by user @PonchoRebound showcasing the flier went viral, amassing almost 108,000 likes and more than 10,000 retweets in four days.
Other Twitter users flocked to the thread to express their love for the chain or their excitement to try it.
"Damn I gotta try these noodles," one Twitter user wrote, while another said: "I genuinely love everything about this sign. The messaging, the intent, the typography, the layout, the color choices."
Other users commented images of another sign inside — a message from CEO Jason Wang urging people to try out spicy flavours with their noodles so they aren't "too bland."
Established in 2005 by a Chinese immigrant, Xi'an Famous Foods began as a "200 square-foot basement 'hole-in-the-wall' stall" in the Golden Shopping Mall in Flushing, a neighbourhood in Queens, according to the company's website.
To open it, David Wang, Jason's father, spent his life savings, all for the chance to provide a taste of his hometown's food with other homesick immigrants.
It became the first restaurant in the U.S. to offer food from Xi'an, China, a historic city located in the Shaanxi Province, the website states.
The operation has since expanded to offer four locations in Manhattan, five in Queens and three in Brooklyn, and it has garnered a significant following on social media.
The Xi'an Famous Foods Instagram account boasts nearly 71,000 followers, while the company's Facebook page has over 17,000 likes. Its Twitter has over 6,500.
