There’s one thing on every tech publication's lips at the moment — and as much as Apple wants it to be ‘new iPads!’, it’s closer to ‘what does AI mean for the world at large’. I am not big enough, tough enough, nor clever enough to talk about what it will mean for humanity as a whole, but I can share how we see it affecting the media that we consume, be that a TV show on Apple TV Plus or a piece of music on Apple Music.
Now Playing is a weekly column from iMore's resident audiophile Tammy Rogers, looking into the state of the media streaming landscape. From headline-grabbing Apple Music exclusives to Oscar-baiting blockbuster Apple TV+ films, Apple is becoming a more recognized part of the media, arts and entertainment landscape. Now Playing will help you make sense of Apple's place in the industry.
