Chinese motorcycle brand Kove has been making waves in the international market in recent months. Only four months since its global debut at EICMA 2022, Kove has demonstrated that it has what it takes to go neck and neck with established brands in the world of motorsports. In January, 2023, the brand completed its first ever Dakar run. In the future, it hopes to see success in the WorldSSP300.
Kove's motorsports shenanigans aside, the brand has also been making strides in the motorcycle industry. Outside of China, the brand is already available in other markets in Asia such as the Philippines, where the Kove 400RR has already been introduced. Now, the brand has its sights set on the European market – Italy in particular. A recent article by Italian motorcycling publication Moto.It highlights the details of the brand's entry into Italy.
