Taobao Shangou, Alibaba's instant commerce and on-demand delivery service that was revamped last year, won a top French Design Award prize on Friday for its delivery worker uniform design.
This marks the first time a uniform has received the Gold Award in the prize's 11-year history. According to the award's organisers, the design sets a new standard for safety, comfort and performance for delivery riders, while helping the workforce build a stronger sense of dignity and identity.
"Its racing-inspired design gives riders a symbol of pride and belonging while building a more positive connection with customers. The design language is clear, confident and highly aligned with the brand's dynamic spirit," said Dave Amantea, the chief design officer at Pininfarina, in a written jury citation.
