Chinese car company announces fourth brand in the UK – with four more coming

Chery's iCar brand could be another new arrival in the UK, bringing rugged-looking SUVs that will appeal to British buyers - (Steve Fowler)

UK car buyers have had to get used to a lot of new brands over the past few years. The introduction of these launches are met with increasing consumer enthusiasm, too.

BYD, for example (which quickly took my advice to stick with BYD and not plaster Build Your Dreams across the back of every car) sold 51,422 cars in the UK last year – giving them a 2.5 per cent share of the market. That’s more than Citroen, Cupra, Dacia, Honda, Mazda and a host of other established brands.