China's Temu may have spent as much as $962 millionon Meta ads in the UK and Europe, with 73 of its top 100 creators likely fake

Temu may have spent as much as $962 million on Meta ads promoted through accounts that likely do not represent real influencers, according to research reviewed by Fortune.

Of the 100 creators whose content was most heavily boosted by Temu across the UK and Europe, 73 were likely fake accounts, according to research by Online Risk Labs (ORL). Only eight of the top 100 creators were verified as real identities, while 28 were based in Russia and 19 in China. Just six were based in the EU or UK.