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The Japan News/Yomiuri

Naoki Ogawa / Yomiuri Shimbun Correspondent

China's zero-COVID policy dims sponsors' hopes of Olympic boost

China Beijing Beijing Winter Olympics Olympics

(Credit: The Yomiuri Shimbun)

BEIJING -- Chinese companies that are sponsors of the Beijing Winter Olympics have been devoting themselves to the promotion of their products.

Tech giant Alibaba Group Holding Ltd. is a Worldwide Olympic Partner. The company has been promoting its services, saying that the Olympic Games will be broadcast live around the world via its Alibaba Cloud service. This reportedly will be the first attempt to provide all Olympic programming in 4K high-definition.

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