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Al Jazeera

John Power

China’s businesses get top billing at World Cup after team flops

World Cup China Qatar Vivo Football Al Jazeera Fifa CocaCola Josh Gardner Wang Jianlin

Chinese brands such as Wanda Group and Vivo dominate the sponsorship slate at the Qatar World Cup [Sorin Furcoi/Al Jazeera]

Kuala Lumpur, Malaysia – China may not be sending a side to Qatar, but Chinese businesses will have top billing as sponsors at the 2022 World Cup.

Chinese brands are the biggest sponsors of the tournament — even outspending the slate of American companies that includes iconic names such as Coca-Cola, McDonald’s and Budweiser.

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