Apple uses real 911 calls in new ad
(Picture: Apple uses real 911 calls in new ad)A stunning new ad from Apple features audio from real 911 calls - and some people think it’s one of the best commercials of all time.
Titled "911," the commercial uses real-life calls to tell the story of a farmer who fell from a ladder, and a paddleboarder who drifted out to sea—but luckily were able to call for help by using their Apple Watch.
Another person, named Amanda, frantically calls to say that her car flipped over and was starting to fill up with water.
Sign up to our new free Indy100 weekly newsletter
Fortunately, the end of the ad assures viewers that all three individuals were rescued in minutes. "With the help of their watch, Jason, Jim, and Amanda were rescued in minutes," it concludes.
In the video’s description, Apple wrote, "These are just three of many incredible stories where people were able to get help using Apple Watch.
The Apple Watch real can be potentially life-saving for many. The product has a variety of features such as the Emergency SOS feature that allows you to reach emergency services by pressing and holding the watch’s side button and dragging your finger on the slider on the watch face.
On Twitter, Apple shared another dangerous situation one user was in that required emergency medical attention.
Bob B. was knocked unconscious mountain biking in the forest. His Apple Watch detected the hard fall and automatically called 911 with his location. The future of health is on your wrist.
— Apple (@Apple) December 20, 2021
“Bob B was knocked unconscious mountain biking in the forest. His Apple Watch detected the hard fall and automatically called 911 with his location. The future of health is on your wrist,” read the tweet.
One person hailed it as one of the best commercials they’d ever seen:
Saw it last night and immediately thought it was one of the best ads I’ve ever seen.
— Pomp 🌪 (@APompliano) January 2, 2022
Another called it “dystopian” but also “effective”:
The Apple Watch 9-1-1 ads are so chilling and dystopian and effective.
— Chris Hayes (@chrislhayes) January 3, 2022
Another person took it a little too literally:
That "Buy an apple watch or you will die" ad sure is something
— PodKATT (@valleyshook) January 2, 2022
Meanwhile one person branded it “luxury surveillance”:
Luxury surveillance is going to save your life.
— Surveillance Killjoy (@hypervisible) January 2, 2022
Apple embracing the macabre in their new ad. Tough luck if you can’t afford one, I guess. 💀 https://t.co/SCVasksgeX
