"I wouldn't like to say how many hours it's taken, but we're talking thousands."
Ashley Crossland has been working on a project in his evenings and weekends since March 2021, and it's finally starting to pay off. Alongside Jimmi Sandham, a mate from his time at school, he's been riding the wave of NFTs - online collectibles which, if done right, can sell for thousands of pounds.
That's exactly what's been happening. Ashley and Jimmi's collection of digital pictures of anthropomorphic stags, Stag Alliance, went on sale in March and netted them £450,000 almost overnight. Ashley, now based in Cardigan, Ceredigion after moving from England to attend Cardiff University, has been putting in the work behind the scenes to make this happen.
