A child psychologist has shared some of his wisdom with parents, including some of the 'worst' things they can say to their children.
Professor Sam Wass is an expert in child stress and attention. He claims that parents should avoid telling their kids not to feel their emotions - be it sadness, anger or something else entirely.
Speaking to Mirror UK in partnership with Virgin Media O2's Connected Playground, he explained: "Inhibiting emotions doesn't work, it doesn't work for adults and it definitely doesn't work on a child, you can't just tell someone to cancel an emotion.