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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

Chiefs Tight End Travis Kelce Becomes DirecTV's Latest 'Overly Direct Spokesperson'

Travis Kelce DIRECTV Brian Cox Super Bowl
DirecTV 'Overly Direct Spokesperson'

Unlike say, the National Football League, the "teams" in the pay TV biz are enter the 2023 football season knowing they'll have fewer fans in the stadium than last year. 

But that doesn't keep them for fighting for that last inch with the one marketing asset they have at their disposal -- live sports.

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