Kansas City standout tight end Travis Kelce continues to make news off the NFL gridiron. On Tuesday, it was announced that Taylor Swift’s beau has filed for five new trademarks, according to a report by trademark attorney Josh Gerben.
The two-time Super Bowl champion is seeking to trademark his name, as well as his Instagram handle "Killlatrav," his signature catchphrase "Alright Nah," "Flight 87," and "Kelce's Krunch."
Per Gerben, the filings "claim that Kelce will use the trademarks for a variety of purposes, including pins, posters, bobbleheads, clothing and even a cereal."
Travis Kelce has filed 5 new trademarks:
— Josh Gerben (@JoshGerben) October 31, 2023
1. TRAVIS KELCE
2. KILLATRAV
3. ALRIGHT NAH
4. FLIGHT 87
5. KELCE'S KRUNCH
The filings claim that Taylor's boyfriend will use the trademarks to offer pins, posters, bobbleheads, clothing, and even a cereal.#TravisKelce#TaylorSwift pic.twitter.com/QfOHBY3Ogq
Kelce utilizes the "Alright Nah" catchphrase often during his popular New Heights podcast co-hosted with his brother Jason Kelce.
Back in August, Kelce entered a partnership with food store chain Hy-Vee to exclusively sell his "Kelce's Krunch" cereal with portions of the proceeds going to his 87 & Running Foundation.
Following his disclosure of his romantic relationship with Swift, Kelce’s jersey has become one of the top selling jerseys in the NFL. The "Flight 87" trademark obviously is intended to capitalize on that popularity among NFL fans and Swifties.
