Patrick Mahomes’ marketability has become the stuff of legend. Fans of all demographics around the United States have developed such an affinity for the Kansas City Chiefs quarterback’s image, likeness, and brand that he saw fit to launch “The Museum of Mahomes” NFT marketplace on Monday.
America’s collective culture of consumerism and obsession with buying even the most intangible “products” is well-documented in the cryptocurrency and NFT era, and it seems that the NFL’s biggest star wants in on the action.
