Chief diversity officers make a crucial error when arguing their business case

Business people talking behind window in office meeting (Credit: Getty Images)

Good afternoon.

Hold up a finger if you’ve heard this phrase or even used it to garner internal support for DEI efforts: “The U.S. will soon be minority-majority.” Raise another finger for this refrain: “Diversity leads to better innovation.” This one? “Diverse teams have higher productivity and greater bottom-line impact.”