Tourism bosses in Chesterfield are drawing up plans to grow the local visitor economy by £32 million a year.
The Derbyshire town at the entrance to the Peak District wants to increase the money brought in by tourists by 20 per cent – creating new jobs and opportunities for new and existing businesses.
Under the plans the town will build on its heritage, retail and leisure offering as well as its proximity to the National Park to increase overnight stays. Meanwhile a Destination Chesterfield campaign is urging businesses and residents to all do their bit to “talk up the town”.
