After doing a pilot study for the last 10 months at the Kashmir Valley, Chennai-based entertainment start-up Jadooz is coming up with more screens in that region.
In September 2022, the start-up opened two mini-theatres in Pulwama and Shopian and is now coming up with screens at Baramullah, Hundwara and Bandipore. These screen will go live by end of June.
“Last year, we piloted with two screens to see how the local population responded to films. For over three decades, Kashmir was deprived of films due to violence. We are seeing sufficient footfalls at our screens. And now, Kashmir is ready for films. So, we want to bring in more movies to the valley,” said Rahul Nehra, founder and managing director of Jadooz.
