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The Guardian - UK
The Guardian - UK
Sport
Greg Wood

Cheltenham tries to woo back racegoers with ticket prices and drinking areas

Racegoers celebrate as Paul Townend on Galopin Des Champs crosses the finishing line for victory in the Gold Cup at the 2024 Cheltenham Festival.
Galopin Des Champs’ victory in the Gold Cup at the 2024 Cheltenham Festival was watched by a reduced crowd. Photograph: Tom Jenkins/The Guardian

Cheltenham racecourse has announced a wide-ranging package of measures, including changes to the racing programme, upgrades to parking facilities and moves to address sky-high prices for accommodation locally. It is attempting to coax racegoers back to its showpiece festival meeting in March after sharp drops in attendance over the past two years.

The most significant changes to the 28-race schedule means three events – the Grade One Turners Novice Chase, the Cross-Country Chase and the National Hunt Chase – switch to a handicap format, while the last of these contests, traditionally one of three at the festival restricted to amateur jockeys, will be opened up to professionals.

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