Inflated alcohol prices are set to stay for the upcoming Cheltenham Festival despite outcry from fans after it emerged the venue cut its costs at a recent snooker tournament.
Attendees at the World Grand Prix—which was held at Cheltenham's Centaur site earlier this month—were charged £6 for a pint of Guinness throughout the competition. That's £1.50 (or 20 per cent) cheaper than the £7.50 fee fans are used to paying for the same drop on race days.
"There are a lot more set-up costs with a major UK sporting event compared to a smaller and more locally resourced event," explained a spokesperson for the Jockey Club. "These costs are reflective of that. At the Jockey Club, any profits are reinvested into all aspects of British horseracing."
