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Irish Mirror

Sport

Darragh Culhane

Cheltenham Festival ticket revenue could increase by over 1,100% despite attendance restrictions

Cheltenham Festival

The Cheltenham Festival could see a ticket revenue increase of 1,100% despite an announcement of a drop in capacity.

It wad announced that the festival will have a capacity of 68,500 which is some 5,000 less than on Gold Cup day.

According from Myracing, the festival will see an estimated loss of €585,000 in ticket revenue in 2023.

READ MORE: Check out our horse racing section

But a rumoured fifth day at the festival could see an increase of revenue by some 1,100%

MyRacing believes if there are full capacity crowds in in 2024 and if the rumoured fifth day goes ahead the festival could scoop some €37m in ticket revenue.

They also say that an addition day would mean bring in an extra €7.5m.

They also reckon the Gloucestershire economy could benefit with Guinness being sold for €8.30 and an Irish coffee for €16.60, an extra day would provide a huge uptick to the local area.

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