- Ladies Day has returned to Cheltenham Festival after a five-year hiatus, aiming to boost attendance on what was previously the lowest-attended day of the event.
- The decision to revive Ladies Day follows a review by The Jockey Club after last year's attendance for 'Style Wednesday' fell to its lowest in 30 years.
- Pre-bought ticket figures show a significant increase in purchases by women, rising from 25 per cent last year to 33 per cent for the returning Ladies Day.
- The reintroduction of Ladies Day, alongside other changes like reduced beer prices and allowing free movement with drinks, has been welcomed by attendees and racing enthusiasts.
- Ex-jockey Rachael Blackmore, appointed 'Head of Ladies Day', has campaigned to encourage more women to attend, contributing to the positive shift in ticket sales.
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