As the Cheltenham Festival draws closer, Paddy Power have released their latest ad which stars Colm Meaney and pokes fun at the British and their recent Cheltenham record.
Although some on Irish shores may have already seen the ad, Paddy Power will unleash a new version this evening made specifically with viewers in the U.K in mind.
The ad describes how the Cheltenham Festival is the one chance each year that the Irish have to “win big" on British soil, after constant suffering at the hands of their neighbours.
And it's a punishment, Meaney adds, “for not caring as much as we do about Ireland versus England!”
The Irish success story at Cheltenham is by no means a new phenomenon, with Ireland winning the Prestbury Cup - awarded to the nation with the most wins during the Cheltenham Festival - five out of the last six years.
Calling out the English for mocking the way his compatriots say “thirty-three”, and for ruining words such as “banter”, the legendary star of Star Trek and The Snapper pleads with viewers to stop claiming the likes of Niall Horan as British, and to improve on their pint-pouring skills.
Spokesman Paddy Power said: “There’s only so many potato jokes us Irish can take before it gets a bit boring. So, for one week each year, it’s nice to head over to Cheltenham and put the English back in their box.
“And, with England and Ireland also facing each other in the Six Nations the weekend before Cheltenham, there’s a real opportunity for a full sporting takeover.
“We’d like to thank Colm Meaney for being the star of the show, and we’re sure that featuring in an ad complaining that Brits serve baked beans with fries definitely tops his other career highs, such as staring alongside Gerrard Butler and Jamie Foxx in Law Abiding Citizen.”
Looking ahead to the Cheltenham Festival, Paddy Power continued: “We’re expecting another successful Festival from Ireland, with Irish horses favourites for almost every race – not least because of the incredible Rachael Blackmore, who we would like to remind everyone across the pond, is very definitely Irish by the way. Don’t even think about it.”