Social media does not take kindly to the centre, to the undecided or to those who like to weigh up both sides of an argument before coming to a conclusion.
You must now bow at the alter at whatever certain belief system you have. In regards to football, it is about whether you believe in the current coach or not, whether you believe in the academy or not, and whether the new kits are a complete disaster or, well, just a disaster.
A lot of this blind resistance to nuance leads down pretty toxic paths but also hits a brick wall pretty quickly when logic comes into the conversation.